75 Years of Excellence

Mobility & Leisure - Equipment - Services

Who we are ?

For nearly 75 years, the presence of MIFA Group on the Moroccan economic scene has been consolidated thanks to an innovative vision and founding values that have never ceased to be the pillars of the Group’s business philosophy.

With the expertise, commitment and professionalism of nearly 400 employees, MIFA Group aims to shape the future by applying an entrepreneurial approach in line with its values and its vision of the future.

After having known a sustained growth since its setting up, and in order to face new challenges related to the acceleration of the development of the country, MIFA Group recently operated a deep organizational transformation to become today a holding company operating in 3 activity sectors: Mobility & Leisure, Equipment and Services.

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Business Units

MIFA Group is a leading Group in multi-brand Specialized Distribution for the mobility and leisure markets, equipment for professional fishing, lifting, handling, industry and construction, and in the fields of financial and telecom services.

Mobility & Leisure

The Mobility & Leisure Business Unit has developed a unique expertise in the marketing of high value-added products thanks to partnerships with world-renowned brands (YAMAHA MOTORS, YAMAHA MUSIC, FENDERIRIDIUM, INMARSAT, ORBCOMM, WAFA CASH…).


The Equipment Division is specialized in professional equipment with applications in the professional fishing, lifting and handling sectors.


The Services division operates in diversified sectors – specialized financial services and satellite telecommunications – with a particular focus on innovation.

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