Mobility & Leisure

The Mobility & Leisure Business Unit has developed a unique expertise in the marketing of high value-added products thanks to partnerships with world-renowned brands (YAMAHA MOTORS, YAMAHA MUSIC, FENDER, IRIDIUM, INMARSAT, ORBCOMM, WAFA CASH…).

MIFA Motors is a leading actor of the terrestrial and marine mobility in Morocco, and the Official Distributor of YAMAHA MOTORS JAPAN in Morocco.

MIFA Motors occupies a position of reference in the Moroccan mobility market on road, off-road and marine through the distribution of the YAMAHA brand.

It targets both private and professional customers with a product portfolio composed of :

  • Motorcycles & scooters (2 and 3 wheels) for utility and leisure
  • Outboard motors (OBM) and sea scooters (WR)
  • All terrain vehicles (quads, buggies, motocross, adventure bikes)
  • Heat pumps and electric generators
  • Electric utility and recreational vehicles including golf cars
  • Spare parts and Lubricants for its product portfolio

MIFA Musique is a major player in Morocco in musical instruments and sound system products and solutions.

MIFA Musique represents and distributes throughout Morocco the YAMAHA Music brand as well as a wide range of leading brands in professional audio and sound systems.

Thanks to its exclusive partnerships with major international brands such as Yamaha, Fender, Line 6, Steinberg, Audio Technica, Rode, Nektar…, MIFA Musique offers to its customers a wide range of musical instruments and sound products, from guitars to pianos, including wind instruments, drums, orchestral instruments, as well as products and solutions for professional audio and audio video.

MIFA Musique has branches and/or dealers in the biggest Moroccan cities including Casablanca, Rabat, Marrakech, Agadir, Fez, Tetouan and Tangier through various sales outlets held in-house or in partnership with authorized dealers or large distribution outlets